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January 28, 2021 - No Comments!

Three Ways to Leverage UXR Before You Build Your edTech Product

You know how important it is to get feedback on your product from your users during user testing. So why wait until after you've designed your product to get started?

Changing your approach to user testing and UXR can help you organize your edTech product strategy, avoid confirmation bias, and build an even stronger product. You'll likely save money in the long run, too.

Even if you've traditionally employed user testing once your product is built, it's not too late to adopt a new approach. Here are three ways you can weave user testing throughout the discovery and design process to build a better product.

Let edTech UX Research Guide Your Design Strategy

When it comes to designing edTech products, the best solutions are generated by getting to know actual users.  By adopting user testing earlier in the discovery and design process, you'll be able to identify the pain points, needs, and frustrations of the real people who will rely on your product to meet their goals. You'll also gain greater insight into your users' needs, instead of what you might assume their needs to be.

If you let it, UXR can guide your overall design strategy. The needs you address through design and feature prioritization will come from real people and detailed interviews. Maybe you've even watched as a student struggled to log in without help from an adult, or as a teacher strained to organize their data using your tool.

When you see users face challenges in real time, you're ultimately able to design a better experience. Instead of isolating an element of user testing to prove what you already believe, or ignoring user feedback that contradicts your original assumptions, you gather user data that makes a lasting impact on your product.

By developing a more nuanced understanding of your users and their challenges, you can guide strategic discussions with internal stakeholders more effectively. If stakeholders come to understand user challenges through the lens of specific interviewees, your company's users will become more real. This process will help your strategic conversations about product design become both more grounded and more productive.

Create More Accurate Personas Ahead of an edTech Product Redesign

If your goal is to redesign a particular feature, you'll want to know why something isn't working.

Test your current product with users in order to identify problems and produce better solutions. You may even want to interview users more broadly about the product by asking them to discuss the things they find frustrating or the ideas they have for improving a particular workflow.

As you observe users engaging with the product, you should be able to identify where a user flow breaks down. You may even discover that the problem you originally identified isn't the same challenge a user demonstrates during testing. All of this data gives you a helpful design benchmark before you ever begin the redesign process.

When you really stop to think about it, executing on real feedback from users doesn't take long—and you'll have built a stronger product in the end. It's a win-win.

Establish Feature Priorities for Your Next edTech Product

Thinking about how to prioritize the features for your next edTech product? The sooner you loop in your users, the better.

For example, if you want the perspective of an administrator or a teacher to guide your feature priorities, set up user interviews as early as you can. Interview 3 or 4 people from your target user group and identify the trends that emerge from those conversations. Even if the interviewees have different roles within your product, their perspectives can help you identify what users really need.

Bring your findings to discovery meetings, long before any real decisions are made about the product or its release. During discovery, you'll learn whether your findings align with the assumptions from other internal stakeholders. Compare and contrast! Which needs are the same? Which are different? Used in this way, UXR results can really facilitate collaboration and help you align with all the stakeholders in your company.

From prioritizing new features to redesigning old ones, UXR works best when it's woven throughout the strategic design process. Not only can you use the results to educate and inform internal stakeholders, but you can also use UXR to facilitate collaboration and accelerate strategic decision-making. In the end, you'll wind up with a better picture of who your users really are. You'll also design a product that truly solves for real challenges faced by teachers and students—a result that's well worth the investment in UXR.

December 15, 2020 - No Comments!

Never Going Back: 5 Things That Have Changed for Good in edTech

Nine months into the pandemic, we now understand the challenges and pitfalls of remote and hybrid learning like never before. From spotty WiFi connections to cobbled-together learning software, students and teachers have had to adapt at the speed of light.

Remote learning has also permanently changed the way edTech designers work. We now design based on new understandings about what our users need and want—whether that's more software integrations for educators or better reporting data for parents monitoring their child's learning activities from home.

Here are five edTech trends that have changed for good—and how you can address them in your own product designs moving forward.

1. edTech personas have evolved

Remote learning caused a massive shift in the relationship students, teachers, and parents have with learning technology. These profound, personal, and fundamental changes in how we teach and learn mean that edTech designers and product owners are also approaching the way we discuss learning technology differently.

While we once might have assumed that teachers relied on paper and printable resources, even when using the occasional edTech product, we now know they're fully committed to digital learning tools. From learning management systems to virtual curricula, there's widespread acceptance of edTech among teachers. A teacher's user baseline, or the baseline assumptions designers can make about teachers' needs and pain points, has changed for good.

But teachers aren't the only personas whose user baselines have shifted. Parent users are becoming more sophisticated, curious, and confident when it comes to their learning tech choices. Thanks to remote learning, they have a brand new set of expectations about the products their children use for school. Some parents are even looking for supplemental technology to enhance what their children are doing at home.

Administrators, who were largely in the role of buyers pre-pandemic, have now shifted to focus more on basic hardware needs and internet access for their students, so they can adequately promote remote learning.

While this has been a difficult time for everyone in the education ecosphere, it's resulted in an exciting evolution of user relationships to technology. By paying attention to these shifts, edTech designers can successfully reflect these new, more sophisticated needs rather than trying to create products that are driven by content. The products that will stand out in future markets will listen to the needs of these sophisticated users and design solutions just for them.

2. Collaboration & SEL features will be cross-curricular

Social distancing has only emphasized the need for social emotional learning (SEL) across the curriculum. Educators who already believed in group projects and peer-to-peer learning are looking for ways to more effectively incorporate student collaboration into online coursework. Meanwhile, teachers who don't normally incorporate SEL have likely been mandated to work it into their existing curriculum.

As edTech designers, we must now be more deliberate and intentional about how to include these elements in our products. With the right features, edTech tools can help students build connections with one another and reflect on their interactions with peers. When teachers have SEL-powered tools at their fingertips, they can emphasize successful communication, collaboration, and reflection alongside student content mastery.

3. Student engagement will be asynchronous

Building interactivity into online lessons has proved challenging for even the most superstar educators. While peer-to-peer and group learning features will help teachers increase student engagement, emerging tools like virtual reality and just-in-time teacher help might boost engagement even further.

Now is a good time to experiment with XR, even in products for very young students. Virtual reality lessons help teachers explain complex concepts from afar, whether students are learning how rocket engines work or interacting with models to explore math and physics concepts.

And while we believe in well-designed features that facilitate real-time learning, asynchronous videos and explainers have real value for student engagement, too. As students move through lessons or learning sequences at their own pace, pre-recorded content creates opportunities for them to receive just-in-time help from their teacher.

With more asynchronous sequencing and planning, distance learning lessons become personalized or adaptable and therefore more engaging. If a concept doesn't make sense, students can watch the explainer and try again; re-watching is a great way to expand or deepen knowledge, too.

4. All products should foster adaptive learning

When you take away schools and classrooms, learning happens at a student's own pace. Even if every student uses the same material, the pace is determined by the individual. This makes learning adaptive in ways it rarely was in real-time classrooms.

Technology facilitates adaptive learning. Every teacher wants to have one-on-one time with students, and technology can help teachers do this at scale. From providing supplemental resources for areas of struggle to personalized check-ins based on individual progress, teachers can use learning tools to streamline one-on-one attention.

5. Teacher onboarding will never look the same

More product support and "meta" onboarding experiences for teachers will make or break future remote learning tools. Right now, teachers are spending hours they don't have packaging disparate digital tools, platforms, and resources together to support and deliver their curriculum. They need more support than ever from product owners regarding ways to integrate software choices and get the most out of every tool.

When new learning tools provide teachers with a step-by-step vision for how to integrate an application with the solutions teachers already use, teachers find immediate value. These proactive features support teachers as they onboard their own students to a digital classroom, cutting down on the amount of time they need to spend in a "tech support" role. After all, we want teachers to spend more time doing what they do best—teaching our students.

From rapidly shifting persona needs to more sophisticated onboarding, edTech is never going back to its old assumptions about product design. Despite all the challenges presented by remote learning, there are more opportunities than ever to design for teachers, students and parents right where they are. Are you ready to address these new and evolving needs in your own product design?

November 12, 2020 - No Comments!

What Teachers Really Need in a Remote Learning Product

The rapid switch to remote learning this past spring revealed major gaps in digital learning tools. Teachers often struggled to reach students working at different paces or levels within the same class. At times, educators even cobbled together three or four applications to ensure their students could access and understand high-quality learning content. The rise of the Zoom lesson also brought major dips in student engagement, since students felt less connected to their instructors and their peers.

Even if classrooms make a return to learning in person full-time, edTech designers now have an incredible opportunity to reflect on and meaningfully address these pain points. We surveyed our Teacher Council about the challenges of remote learning, then sat down for a roundtable discussion about their needs. By the end, we'd received numerous insights about what teachers are looking for in remote learning tools, including design ideas product owners can implement right now.

From mobile-ready design to adaptive learning technology, here's what teachers really need in remote learning products.

Teacher Pain Points: Where edTech Falls Short for Remote Learning Tools

Equity and accessibility

About 25% of our Teacher Council members report that their students don't have access to technology while working and studying at home. Most of the educators on our Teacher Council work in urban school districts. Even so, student access to technology is a nation-wide problem further exacerbated by the pandemic and socially distant learning.

While edTech will never be able to solve social inequality, there are strategies edTech designers can use to help ease this pain point. For instance, lightweight, mobile-ready designs make it easier for students to work on their parents' phones and other mobile devices, especially when using spotty or public internet connections.

Engagement

During distance learning, teachers have fewer opportunities to connect with students and support their social-emotional growth with the one-on-one attention that reinforces learning. When digital tools promote student engagement, students are more likely to stay focused, learn material, and retain complex subject matter.

edTech products should help older students understand the value of using the tool, promote learner agency, and facilitate group learning. edTech can also bolster products with SEL features to address the need for additional support.

Differentiation and adaptive tech

In the classroom, teachers are able to differentiate—or, quickly change their teaching style, language of instruction, mode, or medium—in order to reach every student.

Digital tools need to offer this kind of flexibility when a teacher can't work with students in person. This might mean providing additional language support for emerging ELL students, developing audio or video components to content, or using voice-to-text tools to help teachers meet students where they are.

Adaptive learning technology can provide additional support for teachers looking to differentiate content. In an ideal piece of software, adaptive learning technology would recognize a student's level of content knowledge and deliver additional content at the right level. Adaptive technology is especially important during remote learning, when teachers can't necessarily assess and reassess how students are performing during one-on-one interactions.

Ultimately, teachers are looking for tools that differentiate because they want to streamline the number of tools used during distance learning. When teachers are able to pick one digital learning tool that all the students in their class can use, regardless of ability, content knowledge, or language acquisition, they are better able to facilitate learning and ensure accessibility for all their students.

Professional development

Suddenly having to deliver an entire curriculum using digital tools was a challenge for most teachers, especially those who felt less confident using technology. Through onboarding and other forms of support, edTech products can do more to help teachers sequence their curriculum or guide those who find digital learning tools less intuitive to use.

When edTech product owners also switch their professional development content to flexible, mobile-friendly content like pre-recorded video, teachers are more likely to engage with and use content on their own time. Post-pandemic, flexibility and asynchronous content are key for busy, overwhelmed educators who still want to learn, develop, and grow.

75% of teachers reported that their students became less engaged in socially distant learning over time. 

How edTech can Lead the Way in Designing Better Remote Learning Tools

As leaders in the edTech industry, we have a unique opportunity to reflect on the successes and failures of digital tools in remote learning contexts. Now is the time to better understand the challenges faced by both teachers and students through more thoughtful UXR.

Whether you opt for low-hanging fruit, like mobile-friendly design, or go all out with new and improved remote learning features, we hope our insights deck provides you the road map you need to a stronger product.

When we take the time to learn from teachers about their needs and challenges as an industry, all edTech products become more useful—and more valuable—learning tools.

Download insights on remote learning from our Teacher Council below—and stay tuned for even more teacher takeaways you can apply to product design in the future.

October 26, 2020 - No Comments!

How to Leverage Peer Learning Features and Foster SEL Growth in Remote Learning Tools

Peer-to-peer learning has numerous benefits for students. It provides students with practice collaborating and generates more opportunities for students to understand difficult subject matter by helping their peers learn, too.

While it's certainly easier to arrange peer learning activities in the classroom, students still benefit from these activities when they're offered digitally. In fact, peer learning and other activities that promote social-emotional growth might be even more important during remote, socially distanced learning.

According to Education Week, the only way to address learning loss from remote learning last spring is to focus on SEL growth—even if it's not a normal part of the curriculum. "This may very well require a shift in thinking for some school leaders," writes contributor Arianna Prothero. "[Social-emotional] development is not in competition with academics, but rather a prerequisite for success."

While students are isolated from their peers and teachers, they need increased opportunities to practice SEL skills, including collaboration and delivering peer feedback.

But when remote learning means logging on and zoning out, students disengage from one another—and the material they're supposed to learn. Used in an engaging way, digital tools can counter the mental exhaustion of the Zoom classroom. They can even give educators new ways to reach students with social-emotional distance learning.

How Technology-Based Peer-to-Peer Learning Encourages SEL Growth

Our collective remote learning experiment from the spring exposed everything digital learning tools currently lack. Without preparation, teachers found it difficult to translate classroom strategies for small-group learning or collaborative projects into the digital realm. With a new school year underway, teachers are still looking for solutions that will boost student engagement and foster SEL growth during distanced learning.

Now is the perfect time for edTech leaders to transform their digital tools to incorporate more project-based or team learning features. We can also find more innovative ways to add collaborative features to products that weren't designed with team learning and SEL growth in mind.

Thankfully, digital products and edTech software lend themselves well to project-based, peer-to-peer learning moments that foster SEL growth.

  • Digital products slow down and record real-time interactions in a way that promotes student reflection. This gives educators more opportunities to talk with students about digital citizenship and the interactions they notice online.
  • With structured student participation tools, digital tools can level the playing field and allow all students to participate in the same way. It's no longer necessarily about who's first to respond, or who's loudest—it's about who contributes ideas and what those ideas are.
  • Practice using digital tools and collaborating in digital environments helps students develop digital relationship skills that will be important for the workplace and in other contexts.

Here's how you can continue to build on the collaborative features in your edTech product to foster SEL growth.

Design Features That Foster Digital Citizenship

As edTech designers, we have new opportunities to help teachers examine how students interact with one another and use SEL skills in digital contexts. When teachers have more opportunities to use student interactions as teaching tools, they're able to foster digital citizenship skills that are at the heart of SEL growth. These skills are also broadly applicable to real-world interactions, from social media to remote work.

Because digital products track evidence of student interactions, teachers can use this data as a valuable teaching tool. By working one-on-one with students to improve student behaviors or SEL growth, teachers have opportunities to promote better digital citizenship. edTech designers can support this work by offering constructive ways to resolve conflict, including templated interactions or AI that alerts teachers to problematic interactions.

Digital tools also facilitate ways for students to develop and support their own opinions while making room for the ideas of others. Threaded discussion features are intended to house and promote many different ideas, while bite-size prompts from teachers can offer guidance throughout class discussions. By encouraging students to examine their process and explain how they arrived at an idea, digital tools foster reflection and tolerance in ways that reinforce good digital citizenship.

Teachers—and edTech designers—should expect social challenges to emerge in digital tools used by groups. The more we proactively design tools to address and mediate these challenges, the more edTech can support teachers who are attempting to address SEL growth in remote learning contexts.

Features That Engage Students Transform Class Participation

It's challenging to keep students highly engaged during remote learning. Students can check out easily on Zoom, and teachers can't necessarily inspire the same level of attention and passion when they can't read student body language or interact with students one-on-one.

edTech designers can do more to create learning environments where students feel comfortable in their participation. In order for students to have a successful learning experience, students must feel motivated to participate and engage with the material and their peers. Participation fuels collaboration skills, personal empowerment, and many other key components of SEL growth.

Inevitably, teachers and parents of younger students experience heavier administrative lifts during remote learning. They must monitor student access to online environments or help them accomplish tasks. For younger students, digital experiences must be more self-contained in order to be engaging. Reading logs, positive votes, and directed positive feedback all create more evidence of a student's thinking. These features can even be designed to help younger students learn from one another.

Educators of older students can bring in a variety of media and encourage students to respond in a medium that inspires them. In digital contexts, drawings, infographics, and video are all fair game. Because of the evidence of participation, peers are also more motivated to engage with one another. As the way that they think of their audience changes, older students begin to see one another as peers learning together. These feelings of learner agency are the key to motivation and engagement, bolstering SEL growth.

Finally, digital tools can also give teachers the ability to introduce thought-provoking prompts when a student gets stuck or leverage more advanced, "smart" grouping features. Software should support teachers in the strategic grouping or prompting they would use to facilitate participation in the classroom. With support from digital tools, teachers have more instructional time to check in with the students who need it most.

Collaboration and Reflection Features At the Heart of SEL Growth

Remote learning has asked teachers and students alike to explain, model, and reinforce good digital etiquette. When designed well, edTech tools help students build connections and reflect on their interactions with their peers.

Digital tools record entire interactions, slowing down real-time communication in a way that's helpful for learning. Teachers can use evidence of student interactions to identify misunderstandings or prompt reflections on the outcomes of these interactions. This way, students continue to learn important collaboration and communication skills from real examples.

Teaching the importance of positive peer interactions also shifts the focus away from group output. Instead, teachers can emphasize successful communication, collaboration, and reflection alongside mastery of the material.

The ability to slow down and review a record of interaction may only be applicable to digital environments. But students need and use these skills already—on social media or in group texts with their friends and family members. Students will need these skills in the future, too, as they graduate to additional remote learning or work opportunities.

When edTech designers create more opportunities for students to examine interactions with their peers, we build the kinds of digital tools teachers need to address SEL growth. After all, social-emotional learning isn't something that only happens in a classroom. If we want to prepare students for the workplace and the world, ensuring positive digital interactions and continued SEL growth online is a good place to start.