Archives for August 2021

August 31, 2021 - No Comments!

Shifts in EdTech: What This Top-Level Hiring Trend Means for You

Tech-focused edTech startups are ramping up their hiring, especially for roles at the intersection of UX, product, and technology. 

Over the past month, new chief product officer positions have popped up at:

  • GoCoach, a professional development and education platform
  • DreamBox Learning, a math software company
  • Sketchy, an illustrated learning platform for medical and pharmaceutical students

What does this shift in edTech hiring mean for you and your company? And how can you get ahead of the curve through UX edTech research and product planning?

We break it all down for you below.

Why Smart edTech Start-Ups Are Investing in UX 

Shifts in edTech are happening faster than ever, and smart product leaders are essential to weathering these changes. Product leaders must have their finger on the pulse and be able to encourage their team to adopt and maintain a nimble mindset. 

As edTech start-ups mature, they're finding new opportunities to invest in leadership, review their products, and address UX challenges. By refining the experience of their products, these start-ups will likely see bigger gains in adoption and customer success.

When chief product officers know how to build for this level of flexibility and adaptability, they're better able to respond to the needs of their customers and incorporate new technologies more quickly into the classroom.

From B2B to B2C: The Great edTech Pivot Continues

This hiring mindset is likely driven by the industry-wide pivot from B2B product to consumer technology. The pandemic shook things up so much that the fastest-growing edTech companies are now thinking about multiple markets. In order to expand their reach and appeal to family consumers, many of these companies are pivoting B2B learning tools to commercial products.

When edTech companies pivot to the B2C market, their products must be more user-friendly than ever. Under these conditions, investing in UX is a smart move. It allows your sales team to market and sell your products more easily—and has the added benefit of making your customer service team's job easier, too. 

This also means that edTech companies who keep chief technology officers in product development positions risk getting out-maneuvered. After all, technology isn't usually the differentiator in edTech products. UX is. 

3 Ways to Futureproof Your edTech Product During a Pivot

Changes in leadership ahead? Still figuring out how to design for that consumer audience? Adjusting to these shifts in edTech isn’t easy--these three best practices will help you focus on user-centered design.

  1. Take advantage of discovery
    More thorough discovery sessions will set you up to build the right thing, right now. When the market is changing this quickly, any time spent conducting competitive analysis or internal UX audits is worth it.
  2. Invest in user-centered research
    User-centered research is more important than ever. UX research is now your mitigation against building the wrong thing or missing an opportunity to introduce a helpful feature.
  3. Use UX research to optimize your workflows
    Investing in UX up front helps optimize your workflows. Nail down the most efficient development process and make your dev team happier than ever.

Additional Resources

Want to read more about industry-wide trends and investing in UX? You might also like: 

  1. How to Pivot Your edTech Product Directly to Consumers
  2. EdTech Product Design: Why Smart UX Saves You $$ on Technology
  3. How Competitive Audits Ensure User-Centered edTech Products

August 11, 2021 - No Comments!

5 of the Latest edTech Trends You Need to Know

The education landscape for Fall 2021 keeps shifting, and edTech trends will shape how teachers and students work in new hybrid classrooms. From immersive learning to subscription-based content, we're seeing edTech products that address increased needs for flexibility.

Even as changing edTech trends respond to the pandemic, we still believe that the best classroom technology amplifies a teacher's ability to help their students learn. To design better tools for the new demands facing teachers, edTech product owners can springboard off the cutting-edge thinking that happened in virtual classrooms all across the country in 2020.

No matter what kind of product you're working on, mastering these 5 pedagogically-driven edTech trends will help you stay ahead of the curve.

edTech Trend #1: Decentralized learning capabilities

For many years, using edTech products for decentralized learning was meant to support students living in rural areas. Students who experienced challenges getting to school needed new ways to connect with their teachers and classmates, and edTech tools provided one such solution.

Creating digital tools that make decentralized learning easier goes beyond changing edTech trends, however. These days, decentralized learning is a necessity. In the post-COVID era, we know powerful at-home learning tools are a common need for all students. As we saw at the onset of the pandemic, edTech products can be used outside the traditional classroom as an extension of teacher instruction.

Learning products have the potential to make decentralized learning easier and more powerful for users who want to work at their own pace. Even project-based learning can be accomplished through shared comments as users have time to complete tasks. This gives learners an edge as they complete tasks on their own time or during their most productive times of day.

edTech Trend #2: Baked-in social-emotional learning features

Okay, integrating social-emotional learning (SEL) features isn't exactly at the forefront of changing edTech trends. (As you know, it's a twenty-first century skill integral to how teachers approach learning today.) But SEL is also an important skill for students to develop after more than a year of social distancing. 

That's why it's time to stop isolating SEL features and start integrating them into digital learning tools—regardless of subject matter or content area. All learning products can address SEL using strategic features. Even if students use your product to improve their math or reading skills, they should also be asked to think about process skills and to communicate concepts to others. 

How will your product help students explain their thinking to a teacher or another student? How can you encourage communication through visual design in your next edTech product? After all, process communication doesn't just help build subject mastery. It requires empathy, which is at the heart of SEL.

edTech Trend #3: Social-emotional learning features for teachers

Products that incorporate SEL features give teachers more powerful tools, too.

When teachers evaluate SEL skills along with subject-area content, their feedback becomes even more meaningful for students. With a window into process skills, teachers are better able to understand how students think. They follow a student's process to the "right" or "wrong" answer. Assessment becomes about soft skills, including how a student communicates, rather than test scores.

Teachers and administrators are also on the hunt for digital ways to assess process skills and qualities like collaboration, tolerance, and empathy. How do you encourage students to be more accepting of others and celebrate differences? How do you encourage them to recognize their own emotional states and communicate with others effectively after a year of Zoom calls?

Students need the all-important relationship with their teachers to succeed in school. SEL features aimed at teachers strengthen those relationships.

edTech Trend #4: Digital tools that promote learner agency

The more students understand their role in the learning process, the more engaged, inquisitive, and curious they become. We want students to internalize that learning is not just something that happens with a textbook in a classroom. Learning happens all the time, and it depends on their personal goals.

Encourage learner agency in edTech product design through student data dashboards, feedback systems, and personal goal-setting systems. By encouraging students to set goals or choose projects that are meaningful to their development, you'll give students even more agency over their education..

This type of learner agency makes students feel more invested in their education, more delighted by the learning process, and more engaged with the helpful tools you've designed. The more engaged students are during at-home learning, the more positive their learning outcomes will be.

edTech Trend #5: Teacher professional development

It's easy to think of edTech as an industry that only provides solutions for K-12 learners. But edTech serves teachers and learners in higher education, corporate training, and adult education, too.

Adults approach education very differently from K-12 students, and changing edTech trends indicate that our industry is still learning what motivates adults to pursue educational goals. For instance, adults are more likely to be independent learners. They might not even need a traditional "teacher" to learn new information or skills.

Especially in professional settings, adult learners make conscious choices to study a specific subject or skill. Unlike K-12 learners, they're already motivated to study or complete a course module. They want to be sure that your product will help them achieve their intended goal.

From a product design standpoint, this mindset often shifts adults into more of a consumer role than K-12 learners. Depending on your product research, you might consider explaining the value of tasks or product features at point-of-access. This way, adult learners will understand the benefits of your product and continue engaging until they meet their goal.

Whether your next edTech product helps students identify learning goals or targets young professionals with career development content, integrate these 5 edTech trends to provide even more value to your customers. With these forward-thinking edTech design trends, you'll help teachers augment what's already happening in live classrooms and make at-home learning even more effective.