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August 11, 2021 - No Comments!

5 of the Latest edTech Trends You Need to Know

The education landscape for Fall 2021 keeps shifting, and edTech trends will shape how teachers and students work in new hybrid classrooms. From immersive learning to subscription-based content, we're seeing edTech products that address increased needs for flexibility.

Even as changing edTech trends respond to the pandemic, we still believe that the best classroom technology amplifies a teacher's ability to help their students learn. To design better tools for the new demands facing teachers, edTech product owners can springboard off the cutting-edge thinking that happened in virtual classrooms all across the country in 2020.

No matter what kind of product you're working on, mastering these 5 pedagogically-driven edTech trends will help you stay ahead of the curve.

edTech Trend #1: Decentralized learning capabilities

For many years, using edTech products for decentralized learning was meant to support students living in rural areas. Students who experienced challenges getting to school needed new ways to connect with their teachers and classmates, and edTech tools provided one such solution.

Creating digital tools that make decentralized learning easier goes beyond changing edTech trends, however. These days, decentralized learning is a necessity. In the post-COVID era, we know powerful at-home learning tools are a common need for all students. As we saw at the onset of the pandemic, edTech products can be used outside the traditional classroom as an extension of teacher instruction.

Learning products have the potential to make decentralized learning easier and more powerful for users who want to work at their own pace. Even project-based learning can be accomplished through shared comments as users have time to complete tasks. This gives learners an edge as they complete tasks on their own time or during their most productive times of day.

edTech Trend #2: Baked-in social-emotional learning features

Okay, integrating social-emotional learning (SEL) features isn't exactly at the forefront of changing edTech trends. (As you know, it's a twenty-first century skill integral to how teachers approach learning today.) But SEL is also an important skill for students to develop after more than a year of social distancing. 

That's why it's time to stop isolating SEL features and start integrating them into digital learning tools—regardless of subject matter or content area. All learning products can address SEL using strategic features. Even if students use your product to improve their math or reading skills, they should also be asked to think about process skills and to communicate concepts to others. 

How will your product help students explain their thinking to a teacher or another student? How can you encourage communication through visual design in your next edTech product? After all, process communication doesn't just help build subject mastery. It requires empathy, which is at the heart of SEL.

edTech Trend #3: Social-emotional learning features for teachers

Products that incorporate SEL features give teachers more powerful tools, too.

When teachers evaluate SEL skills along with subject-area content, their feedback becomes even more meaningful for students. With a window into process skills, teachers are better able to understand how students think. They follow a student's process to the "right" or "wrong" answer. Assessment becomes about soft skills, including how a student communicates, rather than test scores.

Teachers and administrators are also on the hunt for digital ways to assess process skills and qualities like collaboration, tolerance, and empathy. How do you encourage students to be more accepting of others and celebrate differences? How do you encourage them to recognize their own emotional states and communicate with others effectively after a year of Zoom calls?

Students need the all-important relationship with their teachers to succeed in school. SEL features aimed at teachers strengthen those relationships.

edTech Trend #4: Digital tools that promote learner agency

The more students understand their role in the learning process, the more engaged, inquisitive, and curious they become. We want students to internalize that learning is not just something that happens with a textbook in a classroom. Learning happens all the time, and it depends on their personal goals.

Encourage learner agency in edTech product design through student data dashboards, feedback systems, and personal goal-setting systems. By encouraging students to set goals or choose projects that are meaningful to their development, you'll give students even more agency over their education..

This type of learner agency makes students feel more invested in their education, more delighted by the learning process, and more engaged with the helpful tools you've designed. The more engaged students are during at-home learning, the more positive their learning outcomes will be.

edTech Trend #5: Teacher professional development

It's easy to think of edTech as an industry that only provides solutions for K-12 learners. But edTech serves teachers and learners in higher education, corporate training, and adult education, too.

Adults approach education very differently from K-12 students, and changing edTech trends indicate that our industry is still learning what motivates adults to pursue educational goals. For instance, adults are more likely to be independent learners. They might not even need a traditional "teacher" to learn new information or skills.

Especially in professional settings, adult learners make conscious choices to study a specific subject or skill. Unlike K-12 learners, they're already motivated to study or complete a course module. They want to be sure that your product will help them achieve their intended goal.

From a product design standpoint, this mindset often shifts adults into more of a consumer role than K-12 learners. Depending on your product research, you might consider explaining the value of tasks or product features at point-of-access. This way, adult learners will understand the benefits of your product and continue engaging until they meet their goal.

Whether your next edTech product helps students identify learning goals or targets young professionals with career development content, integrate these 5 edTech trends to provide even more value to your customers. With these forward-thinking edTech design trends, you'll help teachers augment what's already happening in live classrooms and make at-home learning even more effective.

July 1, 2021 - No Comments!

Why Users Struggle in Your edTech Product

Users experience challenges in edTech products for all sorts of reasons. Everything from overly complex navigation patterns to visual noise can distract from your learning content and prevent users from getting the most out of your tool. 

Has your customer service team noticed a pile-up of user feedback on the same feature? Or are your sales dwindling unexpectedly? If so, it's time to get to the bottom of things with user experience research.

By using tools from the UX research process, you'll be able to pinpoint specific areas of frustration and develop better solutions. This could mean conducting a full UX audit or holding one more round of user testing to get to the bottom of your users' product challenges.

Below, we break down UX research best practices for identifying the biggest product challenges for your edTech users. We also decode some of the most common design feedback we hear from teachers and students. If any of these comments mirror user feedback for your own product, you'll be ready to move faster, identify the problem, and design solutions that delight your users.

How to Identify Product Challenges with User Experience Research

It can happen to any edTech brand. 

Your learning content is solid, your marketing team is doing well, but your users bail on activities early in their journey. Or teachers and parents have started to leave negative reviews identifying the same issue.

Where do you go from here? 

Turning to the UX research process is your best course of action. Here are the three UX best practices we use again and again to identify sticking points within edTech products.

  1. Conduct a UX audit

Conduct a UX audit of your existing product to illuminate areas with unintentional obstacles in the user's journey. Most likely, there's some challenge between your user and their intended goal. Your audit will help you determine what those challenges are.

Within your audit, a heuristic analysis can provide guidelines and criteria for evaluating usability. We recommend Jakob Nielsen's principles for interaction design as a starting point. By applying heuristic analysis to your product, you'll uncover the design pitfalls that lower its overall usability. 

 

  1. Identify specific pain points with user testing

Observing users as they perform tasks in real time will tell you a lot about their challenges within your existing product. 

Before you spring for a feature re-design, get to the bottom of the issue by conducting several rounds of user testing. What stumbling blocks do you notice? What kinds of feedback do your users provide? 

 

  1. Audit your competitors

Competitive audits provide industry-wide insight into common UX patterns. By understanding which UX patterns your users are familiar with, it will be easier to design intuitive interactions within your edTech product.

Not only will competitive audits help you avoid making the same mistakes as your competitors, but they also offer a fresh lens for evaluating user challenges within your own product.

 

4 Common edTech Design Challenges and How to Fix Them

Challenge #1: Targeting the Wrong Age Group

If your digital reading tool is designed for second graders, testing might reveal that the UX copy is easier for fourth and fifth graders to understand. Or it might be that your product's UI doesn't quite appeal to the young students who are your target user base. 

Whatever your specific challenge might be, user feedback points to a mismatch between existing content or design and the targeted age group of your users.

Typical user feedback: When testing adult users of your product, you might hear things like, "I like the learning content, but other products do a better job making content visually interesting for my students." 

If you're testing student users, you may hear specific design or content-related ideas, including, "I like when products have themes that change," or, "I like when I can customize my avatar."

Actions to take: Review the customer feedback you've already received. Based on feedback, conduct focus groups that target students in the right grade levels. Focus groups with real users at different developmental stages ensure that students are responding to design decisions in the way that you intend.

You might also consider running A/B tests on different visual solutions for your product. Which solution performs better? Can you offer different designs targeted to each grade band? What responses do students have to specific themes or characters? 

For an even more thorough approach, audit the visual interface, illustration, and theme decisions of your competitors and consult educational experts for additional insights into the developmental needs of specific age groups.

Challenge #2: Product Navigation Doesn't Follow a Logical Sequence

While playing around with common UX patterns can result in interesting visual design choices, you may also unintentionally create confusion for your users. 

For example, if your log-in button is located at the bottom of a landing page, rather than on the right-hand side of your screen, young users might have a tough time accessing your product.

Typical kinds of user feedback: User feedback on navigation issues can be spectacularly blunt or straight-forward. You might hear users say something like, "I don't know how I got here. Why did clicking on this link bring me to this page?"  

We've also heard teachers give feedback like, "I know my kids would be so frustrated by this," or, "This doesn't make any sense." Time to go back to the drawing board!

Actions to take: Start with a user test and observe students or teachers trying to navigate within your product in real time. Once pandemic restrictions lift, you may even be able to conduct a field study by going into a classroom and observing kids using your product in their typical environment.

Collecting anecdotal information will also help you pinpoint where the navigation breaks down for student users. With more information, you'll be able to better reconfigure your screens, or streamline the user flow for the most troublesome areas of the product. Don't forget to test your new solutions!

Challenge #3: Lack of Visual Engagement

Even if your UX works like a charm, your user interface might be overly corporate or geared toward adult users. 

Students need to be visually engaged with compelling, age-appropriate designs. Once they're having fun, it's much easier to help them learn.

Typical kinds of user feedback: You may get positive feedback from teachers about visual design, even as they express hesitancy about what will engage their students. 

Comments like, "I like looking at this, but I don't know that the kids are going to react well to it," or, "I think this is geared more towards me," are common.

Actions to take: If your product has both student- and teacher-facing UI, consider how you might further customize the student view. 

Which visual elements can be changed to appeal to student users? Where can you infuse the student experience with delight? How do you show a visual relationship between the student and teacher interfaces without making the teacher interface too kidlike?

Challenge #4: Too Much Visual Noise
Sometimes we go for visual engagement and delight and overwhelm our users. If there are too many animations, alerts, or multiple navigational choices for your users to make, they might quit rather than engage at all.

Typical kinds of user feedback: Be on the lookout for signs of frustration during usability tests. Student users might express concerns like, "I don't know where to look." Meanwhile, teachers might come right out and say, "I know my kids or my parents would be frustrated and not know what to do."

 Actions to take: Conduct qualitative interviews and ask existing customers to identify the main task on the primary page of your site. Can they pinpoint the most important area of your app?

Based on the results of your interviews, re-organize the visual hierarchy of your page to emphasize the user's primary need or task. Then, conduct additional user testing to verify whether you've hit on the right solution.

User research and testing is your best tool for identifying specific product challenges and designing an innovative solution. The faster you deploy UX audits or schedule a focus group, the sooner you'll smooth out any rough edges in your UX. And the happier teachers, parents, and students will be to use and recommend your learning tool!

Are you trying to understand a mysterious dip in user engagement? Drop us a line and tell us how we can help!

June 16, 2021 - No Comments!

How to Run a Design Thinking Workshop for edTech Products

EdTech is in the middle of a major transitional moment, and the stakes for education have never been higher. 

To make matters even more complicated, we don't yet know the full impact the pandemic has had on both teachers and learners. From learning loss to the effects of social isolation, students may face an uphill battle in the classroom next year. 

Meanwhile, teachers' relationships to technology have changed. There's still so much more to learn about their professional needs and expectations when it comes to edTech.

Even as we're operating under plenty of unknowns for Fall 2021, product owners are anxious to address lessons from the pandemic. You want to move quickly, while schools and educational leaders are open to new, disruptive ideas about educational technology. 

Unfortunately, this pressure-cooker environment makes it difficult to innovate. But design thinking workshops can help you and your team change the way you think about the education vertical.

By creating a meaningful space to iterate, plan, and collaborate, these workshops align stakeholders across your team. Whether you'd like to develop new product features or establish more meaningful service processes, design thinking workshops lead to innovative solutions that will meet the challenges of this moment.

 

Collaborating with Stakeholders During the Workshop

Before you dive into the unique challenges and use cases of edTech personas, it's important to get the right people in the room and cultivate a sense of openness.

This likely means inviting a broad cross-section of stakeholders from your company to the design thinking workshop. Welcome representatives from sales, marketing, and content strategy to participate and share their perspectives. 

The broader your group is, the easier it will be to align every department on your goals for the product. Asking for up-down votes can be an easy way to get direction from stakeholders and find out what resonates early in the process.

Creating a relaxing, open atmosphere is also crucial. From a design perspective, open atmospheres allow team members to brainstorm and throw out ideas that might not work. But this sense of vulnerability can be important for addressing larger issues at the company, too.

For example, some teams have difficulty discussing equity, including diverse perspectives, or bringing in culturally relevant material to edTech products. By creating a welcoming, open atmosphere in your design thinking workshop, it will be easier to have these discussions and make diversity, equity, and inclusion a tangible part of your business or content plan.

How to Run a Design Thinking Workshop for edTech Teams

Unlike consumer products, edTech products have unique use cases and user dynamics. It's important to consider the needs of teachers and students from the very beginning of any design thinking workshop. 

With user research, market research, and other design and testing artifacts, you can create a shared baseline for your team to work from. Here's a few ideas to get you started:

  1. Consider your personas

edTech personas, including teachers, students, and administrators, have unique challenges in and out of the classroom. How will your product address or consider:

  • Equity and diversity
  • Families whose first language is not English
  • Issues around technology access and fluency
  • Classroom technology limitations

Hopefully your team has conducted initial user or market research on the areas that will impact your edTech product. The more your team understands your personas, the easier it will be to generate ideas for an edTech product that addresses the unique needs of your users.

 

  1. Incorporate results from user testing

Observing users "in the wild," whether that's an in-person or virtual classroom, is crucial to unlocking the features of your edTech product. 

Do teachers use your product on an iPad, or share it on a smartboard? Do they need to toggle between presentation and use modes? What other details are specific to the classrooms of your particular users?

By helping all the stakeholders on your team understand these details, you'll build a better product. You'll also create the potential for stronger marketing materials and customer support.

 

  1. Understand the nuances of edTech use cases

Provide your workshop team with a framework to guide their creativity. The more they understand how your product is used, the easier it will be to develop creative solutions during the workshop.

For example, imagine you're developing new features for a reading product. We already know there are many ways to teach reading during the school day. These modes include small group and whole-class instruction, individual reading time, and at-home reading assignments. How would your product support each of these different teaching modes?

By helping your team to imagine the full user journey within your product, they'll be able to identify solutions that help teachers and students throughout their day.

 

3 Variations on a Design Thinking Workshop

Any good design thinking workshop needs goals. But you might be surprised how versatile the outputs for your workshop could be. 

Maybe your desired output will be a new product idea. You may even get as far as building a rapid prototype of a specific feature! If you've invited the sales team, you could even develop a new sales approach in a breakout room.

By making time for happy accidents, you can stay open and receptive to different types of output. Even if the end result is a little "messier," you might hit on something that meets your teams' goals in an unexpected, even innovative, way.

Here are three examples of workshops with different high-level goals and outputs. Which workshop model might fit your team's needs?

 

Workshop #1: Developing a new feature

High-level goal: Solving a specific problem, like developing a brand new feature for an existing product, or integrating social features into a digital learning tool. 

Potential Output: A feature set, rapid prototype, or flow chart.

By the end of a design thinking workshop with a narrow goal, you'll wind up with a great idea for your product. But don't be surprised if team members come up with additional solutions that add value. 

Stay open and encourage all team members to listen closely. You'll want to capture every solution and creative idea you hear, even if it doesn't address the goal of the workshop directly. You can always come back to these ideas later.

 

Workshop #2: Dreaming up a new product

High-level goal: Transforming existing source material, like a print math curriculum, into a digital product that engages students.

Output: A new sales or service design that helps your team organize around your new product and the resulting relationships to your customers. For example, how will your sales team engage differently with school leaders to promote this product? 

This type of output will likely raise larger questions, too. Do you have the ability to change your vision for sales internally? Or do you need to work with an outside organization for additional support as you transition to a new sales model?

 

Workshop #3: Seizing a market opportunity 

High-level goal: Address how the shift from leveled reading to decoding reading will affect your company's goals for the future.

Output: Undetermined. For this kind of design thinking workshop, you'll likely go into the meeting without a specific output in mind. 

It's best to stay open to all the solutions you hear throughout the day, whether that's designing a new product or pulling an old one off the shelf. You might even need to queue up another design thinking workshop!

Whether you're brainstorming ways to fill a gap in the market or developing specific features, design thinking workshops are versatile enough to help you make progress on a variety of product- and business-related goals.

In order to stay relevant to the teachers and learners who depend on your products, keep making time for creative touchpoints with your team. We'll continue to see massive changes in edTech, and design thinking workshops can help you respond to those shifts. You might even be able to stay ahead of them!

Now's the time to integrate design thinking workshops systematically into your workflow. Contact us to learn more about holding a workshop at your company!

June 10, 2021 - No Comments!

Translating Teacher Suggestions into edTech Product Features

When you work in a specialized industry like edTech, you get comfortable with the lingo. Product owners and UX designers use terms like "adaptive" or "responsive" all the time, for example—and we know what we mean. (Products that use analytics or AI to respond to student activity, for starters.)

But when teachers use the term "adaptive" or "personalized" to describe edTech product features, they can often mean something quite different. Since there's no official Teacher-to-edTech Product Owner Dictionary (not yet, anyway!), it can be difficult to understand what teachers really want. 

Even if you've held incredible feedback sessions, misunderstandings can lead to lost time designing around real user challenges and other frustrations.

In order to make the most use out of your user testing, research, and feedback, here are three common responses we hear in conversations with users—and how you can translate them into product features teachers will actually want to use for their in-person and virtual classrooms.

When Grouping Features and Manual Updates Cause User Frustration

What a teacher says: "It's really frustrating to have to update my virtual class list or create groups manually."

What a product owner or designer might hear: "In order to do this, I'd have to re-evaluate the entire permissions system within our product, or re-consider how our rostering system is structured within the app."

What the teacher most likely means: "Automated grouping or classroom management features help me save time. If I can save the group I used last week, I don't have to spend as much time on tech set-up."

How to address the concern: If you're hearing these kinds of comments, take a step back. Boil the comment down to the specific problem, so you can work a solution out with your development team. 

This might even mean setting aside a proposed solution from a user, like, "I want grouping to happen automatically." Your user might actually be requesting something happen "automatically" because they want to save time. 

Once you understand the nature of your users' problems, you'll likely be able to come up with a time-saving solution that works. (And that won't require a massive overhaul on the back end.)

What Teachers Really Mean By "Differentiate"

What a teacher says: "I want something that differentiates for me." 

What a product owner or designer might hear: "We should work on our product's accessibility. Maybe in the next phase, we could roll out audio features or voice recognition."

What the teacher most likely means: "I wish this product could address content sequencing by finding the appropriate level of difficulty for each of my students." 

How to address the concern: Ensuring that your product uses voice recognition and other inclusive technology whenever possible is important. In fact, we always recommend building digital tools with accessibility in mind.

In a pedagogical context, however, to "differentiate" means to tailor instruction to meet individual needs. Teachers do this in the classroom all the time by grouping students, providing additional individual support, giving visual guides, revisiting topics, or trying different teaching modalities.

Differentiation is certainly related to student accessibility and personalized learning. But teachers who make comments about differentiation are most likely thinking about digital tools that use AI to adapt to a learners' needs. That could look like a content sequence that changes based on students' in-app performance or an additional content review based on student progress.

When a digital tool "differentiates" content for individual learners, teachers have more time to focus on classroom instruction. Your digital tool has an opportunity to help busy teachers work more efficiently and effectively.

How to Interpret Teacher Requests for Automation

What a teacher says: "I hate having to sort through all my students to find out who finished an assignment and who hasn't."

What a product owner or designer might hear: "That sounds frustrating, but fixing this issue could mean re-designing our existing platform to provide up-to-date notifications. There will be major implications for the entire site!"

What the teacher most likely means: "I want to eliminate extra administrative work, like emailing students or checking in with parents when assignments are missing." 

How to address the concern: For teachers, reporting features are often not just about student performance but in-app usage. Are students using the tool at home? Have they completed all their assignments?

When you understand what teachers really want from reporting features, it's easier to set up the back end in order to prioritize real-time updates. Teacher-facing products can easily integrate code or AI to make teachers' lives easier. 

In order to automatically send reminders to students with missing assignments, for example, first work with your developers to create an analytics feature that updates in real time. User research can help your team determine when teachers would find notifications most useful, or when they might be overwhelming. Once you've come up with a solution, rapid prototype testing ensures that your new feature aligns with what teachers need. Have you accurately addressed their concerns?

No matter what type of user feedback you collect, user testing always reveals whether you've accurately translated teacher suggestions into useful edTech product features.  

Over the past year, teachers have come to expect more than ever from edTech products. Now that they understand edTech products can "differentiate" student content in real time or perform other high-level tasks, they'll express these needs in user interviews. 

They just might not use the same terms as edTech designers. They might even express an idea for a solution that sounds complicated on the surface—but that points to a problem that can be solved simply.

The more we all work to understand the shifting needs and user dynamics of teachers, the easier it will be to translate their generous comments, suggestions, and feedback on our products into the features they really want.

Are you still parsing through teacher feedback in order to roll out new features for your learning tool? Drop us a line and tell us how we can help!