All Posts in Future of edTech/UX trends

August 6, 2020 - No Comments!

Remote Learning Puts Teachers in the Role of UX Designers. What’s Next for edTech?

Teachers have always recognized how valuable in-person instruction is. In fact, they rely on these relationships to help students succeed. This dynamic is central to how they learn to gauge student progress—even without formal assessment.

When at-home learning made one-on-one instruction next to impossible, teachers had to pivot. They immediately reached for new ways to foster crucial relationships with their students using technology. They created sophisticated versions of their curriculum using stitched-together technologies, digital platforms, and online resources.

In many cases, teachers haven't even chosen or purchased the classroom technology they've now come to depend on. Districts or school administrators buy tools and product licenses, while teachers coordinate responsibilities across teams or grade levels. Sometimes they even share user responsibilities within a single account.

Because they now have to rely heavily on digital tools for instruction, teachers have also started to think as designers of digital learning experiences. This has prompted deeper and richer teacher engagement with digital learning tools. From integrating the tools purchased by their districts to sequencing activities, teachers are thinking like UX designers, striving to create the best possible experiences for their students.

But if teachers have started thinking as UX designers, where does this leave edTech?

How edTech Can Support New Demands on Teachers as Designers of Digital Learning Experiences

With new demands on teachers come new demands on UX designers. As you roll out digital products or update existing ones for the fall, here are four elements that will support the work teachers are already doing during at-home learning.

  1. Develop product integrations.
    edTech solutions that integrate easily with other products or platforms have always been valuable to busy teachers. Now, they'll be even more important. In addition to virtually instructing students, teachers must also address the technology needs of both students and their families. With so many new responsibilities to balance, teachers will avoid using products that make it difficult for students or parents to log in, complete assignments, and share work. Products that function as their own islands aren't as useful in at-home learning scenarios. The more you design for product integration or use common UX patterns, the more you will facilitate how teachers already integrate products all on their own. Easy-to-use integrations give teachers back the one thing they care about most—time. When teachers save time by using your product, it becomes an even more valuable tool.
  2. Facilitate communication.
    In addition to product integration, teachers are also looking for communication platform integration. Real-time and asynchronous communication tools facilitate class meetings, peer-to-peer learning, and teacher feedback. Digital platforms are more than places where teachers can communicate with their students and vice versa. They're the tools teachers depend on during at-home learning to facilitate the student-teacher interactions that are so important to student success. When you support this crucial component of classroom instruction meaningfully in the digital space, teachers will turn to your product again and again.
  3. Provide "meta" onboarding support.
    Teachers are packaging disparate digital tools, platforms, and resources together to support and deliver their curriculum. One of their challenges is making it clear to students and their families how all of these products work together in a meaningful way. As UX designers, we can do more to support this new technological ecosystem. Whether you provide templates, video demonstrations, or infographics for your digital tool, you'll also need to provide a new vision for how to integrate your tool with the solutions teachers already use. UX designers can create more product support and "meta" onboarding experiences for teachers. These proactive features will support teachers as they onboard their own students to a digital classroom, cutting down on the amount of time they need to spend in a "tech support" role.
  4. Design sequencing tools and suggestions.
    During at-home learning, teachers are no longer standing in front of a classroom to give direction. Instead, they must now write clear, step-by-step instructions for using digital tools, so students can complete assignments at home.In the virtual classroom, teachers think even more carefully about the sequence in which they want to use digital tools. This sequence of events must be set in motion in order for students to successfully complete and submit work or interact with one another online. As teachers integrate edTech tools into the curriculum, sequencing suggestions informed by learning science and pedagogy will become even more important for student engagement. Like UX designers, teachers are always iterating. They reflect on what works well and what doesn't. They constantly receive real-time feedback that strengthens their instruction. When an assignment is easy or interesting for their student to complete, teachers build engagement and see results. With the right sequencing support, your edTech tool can become even more indispensable to this process.

When "Easy to Use" Becomes "Easy to Integrate"

When surveyed about the qualities of an edTech product that influence buying decisions, teachers always place "easy to use" in their top two or three responses. Teachers are simply too busy to figure out how to use challenging products.

In our new reality, we expect teachers to now add considerations like "easy to integrate." The way teachers value good UX design won't change, but their experience using many edTech tools has given them new expectations. The most valuable edTech tools will be those that integrate easily into their current suite of digital tools or into their curriculum.

Even after the need for at-home learning fades, we hope teachers will shift from casual edTech users to users who rely heavily on digital platforms for instruction. We hope that edTech products will transform from supplemental to core instructional tools.

Teachers Are Poised to Become edTech Super-Users

As teachers become more sophisticated consumers and users of edTech, complex features will be vetted in ways they never have been before.

In the long run, this is great news for edTech. Sophisticated users engage more deeply with products and help designers create more powerful, user-friendly tools. In addition to designing key features with teachers in mind, brands now have an added incentive to reduce the UX threshold of their products for their new super-users.

The baseline student data teachers collect in the fall of 2020 will give UX designers a better indication of the challenges and successes of at-home learning. We'll know whether UX designers have done a good job of giving teachers the right tools—and the right support mechanisms—to reach and engage with their students.

Teachers now understand how the most sophisticated digital tools work within their technological ecosystems and support their existing curriculum. Our hope is that they'll never go back.

June 18, 2020 - No Comments!

Parents Are edTech’s Next Big Users

We were 10 minutes into a Zoom call with my 13-year-old daughter's school when her teacher asked us for feedback on their remote learning efforts. Even though I've been actively involved in my daughter's education, it wasn't until afterward that I reflected on how different it felt to be asked my opinion about the way in which she was being taught through technology.

As someone who's spent their career working in edTech, I could have critiqued the digital platforms her school chose, or suggested her teachers use even more of the amazing learning content I know is out there. But most of my feedback was about how to leverage technology to build more powerful social interactions between my daughter, her teacher, and her peers. How to go beyond Zoom calls and video lectures to find tools that foster authentic team dynamics, promote critical thinking in a social context, and allow for digital citizenship. At the end of the day, my daughter was still getting more out of her relationships with her teacher and her peers than any one edTech tool.

As we ended the call, I saw heads nodding. I felt heard. In the eyes of the school, I had switched from occasional IT help for my daughter to an authority figure on future technology decisions. I realized that my role as a parent could have a real influence not only on what technology platforms the school might adopt in the future, but also the ways in which those tools might be used.

These same kinds of conversations are happening all across the country. Suddenly, parents are poised to become edTech's next big user group.

Parents and Technology: How to Reconsider Parent Personas in the Age of At-Home Learning

If you've always thought of your buyer as a school administrator, the realities of the COVID-19 pandemic are likely making you reconsider your product's audience. As more parents take on the role of an at-home educator, they have also become potential buyers of learning technology. This makes parents new — and non-traditional — edTech influencers.

Parents who are deeply involved in their child's education care about the technology teachers utilize in their at-home learning plans. They want to know how specific edTech tools work and which ones fit their child's needs. Parents are also savvy enough to lobby for technology designed to teach their children 21st-century skills. They want their children to cultivate an early love of reading, become better writers, and learn how to coordinate on team projects. They'll look for the right learning tools to supplement their child's instruction in order to make that happen.

We also expect parents to become stronger advocates for specific learning tools, which have become part of the overall experience of at-home learning. As parents seek out and share the best solutions for at-home learning with one another, parent networks have become non-traditional edTech influencers.

This sea-change in edTech's target markets will likely affect your marketing team's efforts first. As teams determine which product features resonate with parents juggling at-home learning with work-from-home tasks, messaging will shift. But how should you rethink feature design, or upgrade your existing products, to meet the new needs of parents?

Here are four areas where you can focus your attention and meet the needs of edTech's next big user — parents.

Emphasize Family Communication Features

Our research indicates that much of learning happens in the context of strong student-teacher relationships. Unfortunately, the new structures of at-home learning have drastically challenged those relationships. Email, messaging, and video calls just don't build strong teacher-student relationships in the way that real one-to-one time in the classroom does.

In order to help teachers maintain their voice, infuse their personality, and remain effective educators, the communication features in your product need to drive engagement for students and families. How many different ways can you introduce interactivity within your product? How do your communication features help teachers create clear expectations for both learners and family members?

At-home learning requires a lot of flexibility from teachers, parents, and students. In order for products to offer users this flexibility, interactive features should be as conversational as possible. Teachers need feedback, parents need to be heard, and students need clear pathways to assignments and other teacher-student or student-student interactions. Conversational features are also at the heart of SEL learning techniques and can further strengthen relationships between parents and teachers.

Here are a few conversational family communication features to consider:

  • Open message boards
  • Threaded discussion streams for assignments
  • Office hours for one-to-one instruction or parent-student discussions
  • Quick, lightweight responses, like emojis or social media-esque interactions
  • Dynamic sharing features

The more edTech products iterate on family communications features at the platform level, the easier it will be to serve the needs of all your users — including parents.

Revisit Onboarding and Integration Needs for Your Products

You may already be used to designing different onboarding experiences for different users. Teachers, for example, may not be as technologically savvy as young students, who have a different facility with software. Now, you'll need to revisit your onboarding and integration needs to address the parent persona, too.

Most often, students are the end users of edTech products, and parents serve as a facilitator user — the user who helps set up accounts and profiles for your student persona. Parent personas may lack the pedagogical context teachers have come to expect from products, but at-home learning means parents now need that information, too.

Given the parent persona's role in facilitating student interaction, your onboarding process can provide even more context for how your product fits into the curriculum and how it can be used as a tool for student learning. Your product may integrate with Google Classroom, SeeSaw, or other popular edTech platforms. If so, help your parent persona understand what those integrations are, how they work, and why you've included them.

Here are a few other solutions to consider:

  • Leverage common UX patterns to help parents understand how your product works
  • Borrow from the vocabulary of the classroom to clarify user interactions ( consider, for example, phrases like, "turn the work in" or "share" vs. "mark as complete")
  • Consider the full constellation of learning software your users depend on
  • Design using a single sign-on whenever possible

Remember: your product doesn't have to be everything to everyone. In fact, when you avoid designing proprietary platforms for existing solutions, like word processing and file-sharing, your tool becomes more useful for teachers and parents.

Now is the perfect time to revisit whether parent personas have the right context for understanding your tool — and how you can help them navigate common challenges within your software. The more you improve the UX of your product, the more you'll be able to address the concerns of this emerging stakeholder persona.

Embrace Mobile-Ready Design

Even if students have their own desktop to complete school work at home, their primary point-of-contact for most edTech software will be through a parent's mobile device.

Backpack's user research has shown both teachers and administrators rely heavily on mobile-ready software. There's enough anecdotal evidence to suggest parents and students have similar technology needs. Just as teachers want to plan for class or do professional development on their phones, parents may want or need to watch help videos about your software or prepare for their day of at-home learning.

When parents are uncertain about how edTech tools work, it adds a layer of frustration or apprehension for students who are already experiencing heightened emotions during at-home learning. Mobile-ready designs with developed parent personas give parents more flexibility as they preview lessons or prepare for helping their children navigate tasks.

You could also consider:

  • Allowing parent personas to preview or pre-use your tools in order to explain tasks and teacher expectations to their children
  • Introducing planning tools or video content aimed specifically at parents
  • Ensuring family communications tools are optimized for mobile experiences
  • Designing with asynchronous at-home learning and work-from-home schedules in mind
  • Making mobile-ready software as robust as desktop software to ensure accessibility for all students

Ultimately, mobile-optimized design ensures better family communication, more flexibility for parents, and eliminates barriers to access for families who may not have desktops available for their students. As at-home learning continues, parents will expect — and advocate for — edTech solutions that are easy to use on multiple devices.

Eliminate Barriers to Access

Our user research has shown that even tech-savvy parents are lost as they attempt to navigate Google Classroom and other online learning platforms. Even well-designed products can make it unintentionally difficult for parents and students to read and submit assignments in one place. When points of interaction are disconnected from source material or assignments, confusion reigns.

We believe that edTech has a responsibility to improve UX whenever possible. Now is the time to survey users and re-evaluate your product's ease-of-use for personas who don't have a background in tech. Whether or not it's fair, a parent's negative experience with technology may reflect on a teacher's ability to use tech effectively.

Other common barriers to access include:

  • Unreliable internet
  • Manual saving functions
  • High-res designs
  • Desktop-only design

To ensure ease-of-use, consider adding functions like autosave to prevent the loss of information or working offline to allow users to make progress if their internet blips out. Take extra steps to ensure that users can easily differentiate between accounts, since parents may have multiple children signed into one computer or device.

Are You Ready to Roll Out edTech Tools to Parents?

The time of the parent persona is here! It's up to us to design the best experiences possible for our newest power-user — and improve UX for tools that facilitate learning beyond the classroom.

Even though uncertainties about at-home learning remain, we expect to see parents continue to influence the kinds of software schools use and adopt. At-home learning has made parents even more fluent in the kinds of features that make products work outside of the classroom. This new knowledge will translate into more advocacy for software that addresses specific student needs, too.

Schools and administrative buyers will also want to better understand the parent persona as they navigate licensing decisions for at-home learning. They'll look to edTech companies to identify learning software that checks all the boxes.

Does yours?

July 25, 2018 - No Comments!

Personalized Digital Rewards Are the Future of EdTech

“I’m missing basketball,” a student called out, interrupting our demonstration. I was with my design team at the Boys & Girls Club of Hudson County in Jersey City, N.J., piloting a web-based learning program called My.Future. Designed to bolster the beloved national organization’s after-school offerings in STEM and career-readiness, My.Future helps Boys & Girls Club members follow their passions, set goals, and earn badges for their accomplishments.

As you can tell from this student’s reaction, not everyone was on board with the learning tool. But once students had a chance to scroll through potential badges they could earn for computer science, leadership, and media making, the dynamic in the room changed. “What’s that?” asked the same student, pointing to a badge with glowing, golden headphones. “How do I get that?”

Well-designed digital badges and rewards, like the golden headphones from My.Future, engage students and their imaginations. But digital rewards in EdTech are most powerful when they’re used to help students set personalized learning goals. While I’ve long believed that educational products can harness digital reward systems to make self-directed learning more fun, our round of beta testing at the Boys & Girls Club confirmed what the research suggests. Combining learning incentives with self-directed learning makes digital education tools more effective.  

Giving students the opportunity to set learning goals makes education more fun, teaches students about the importance of persistence, and most importantly, improves student learning outcomes. In a recent study conducted by RAND Education and the Bill and Melinda Gates Foundation, for example, researchers found that personalized student learning improves outcomes, regardless of student ability. In other words, give students the opportunity to choose and track personal learning goals, and their outcomes in both math and reading will skyrocket.

When edTech software gamifies learning by offering students levels to conquer, points to accumulate, and badges to earn in pursuit of a goal, it gives students more opportunities to engage and delight in their education. Students report that they enjoy the learning process more when activities allow them to take an active role and engage directly with material. Higher engagement rates also make students more persistent when they encounter setbacks—helping them to develop more grit. Simply put, students work better and harder when they feel like an active participant in the classroom.

But edTech wasn’t first to figure this out—teachers were. Both project-driven learning and student-centered learning give students more autonomy in the classroom, allowing them to drive discussions, pursue their interests, and set meaningful goals. When teachers combine personalized instruction with incentive-driven in-class projects, they tend to see benefits like improved student motivation and better learning retention, too. Some research even suggests that teachers who prioritize goal-setting also experience fewer disciplinary problems, simply because their students are more engaged.

This is the research driving our most recent project for LIteracy Pro, a Scholastic reading tool that helps students choose their own books and set their own reading goals. Students swipe left or right on book covers, matching themselves to books that seem interesting. The software then offers a simple prompt: “How many minutes will you read each week?” Students can track how well they’re doing against their goal, perhaps even deciding to read more and more each night—ultimately blowing their goal out of the water without effort.

edTech can—and should—be designing more goal-driven software that helps teachers achieve learning outcomes, even as we continue to experiment with eye-catching, personalized rewards. There are a few products on the market that do this well—like DIY.org, Khan Academy, and offerings from Amplify—but we can do more as an industry to embrace and enhance what works in the classroom. And it would be relatively easy to implement, too. Digital products already designed to personalize a user’s experience can extend this idea further, rewarding learners when they achieve a goal. Rewards can be simple, like the ability to customize an avatar, “unlock” new content, or play a mini-game. Learners connect with what appeals to them most, deepening both engagement and delight.

Now, more than ever, it’s crucial for edTech to foster trust with educators by listening and responding to their concerns. In a recent Gallup survey, many educators expressed a reluctance to adopt technology in the classroom because they don’t believe edTech products meet student needs. But our industry has the capacity to design software that helps teachers meet national standards and drive student learning outcomes.

In my view, the most successful of these products will effectively combine self-motivation with personalized digital rewards — and harness all the positive outcomes that come along with increased student engagement. Personalized goal-setting software also offers compelling solutions for educators who need technology that adapts to learners with disabilities, or that scales effectively in the classroom. In fact, personalized digital rewards powered by student-driven goal-setting could be what finally wins teachers over.

It’s time to help teachers empower their students, and for students to engage and delight in their own learning. We already know that a badge with golden headphones can capture the attention of a reluctant learner—it’s what happens next that might at long last fulfill the promise of edTech.

This article was originally published in Crain's New York.