When it comes to designing software-as-a-service, or SaaS, it can be difficult to decide where your marketing site ends and your product begins. How do you create clear boundaries between the free and paid features for your product through UX and visual design? How do you communicate to your user the value of your SaaS […]

Seeing the visual direction for your edTech product for the first time is nerve-wracking. After all, you have a lot riding on the appeal of your product. And you just invested major time and resources in the development and design process. Hopefully you love what your UX/UI team created as soon as you see it. […]

We believe in teamwork, complex projects, and elegant solutions for digital products. How about you? We’re looking for a Design Lead with the drive, passion and ninja design skills to help us make edTech experiences that are just better – one project at a time. About us: Backpack Interactive is a small but mighty creative […]

Systematic user testing is a key part of developing any user experience strategy. Everyone on your product team wants to solve pain points as quickly as possible, and you’re eager to test whether you’ve created something that fulfills your user’s expectations. You also hope user research and testing will give you insights that your marketing […]